Our values

Going Green 

Going green for us means taking responsibility for what we do.

Have you thought that just a fact of running a business like ours has a big impact on the environment? Sourcing materials from around the world, making our own products in our factory and shipping all your orders daily — we're continually working to reduce this impact in our business life.


Our materials

We follow and manage each stage of the textile production in our own factory.

Our fabrics are dyed and printed in Europe, exclusively for us. Our coming bedding selection is organic and GOTS certified. Our filling for beanbags and cushions are non-toxic and hypoallergenic. Although EPS beads are not biodegradable, they can be reused and recycled. All our textiles are certified with OEKO-tex class 1, which is the highest classification in the textile industry.

Our newly launched tableware is made of bamboo — bamboo grass matures in five years, significantly faster than any wood product. It is grown and harvested without the use of pesticides. Our water bottles are made of 18/8 stainless steel and a BPA-free lid — hypoallergenic chemical-free and safe for children. 


Our packaging

We reduce the use of plastic in every way we can — already half our products are completely packed plastic-free. All our boxes are cardboard, painted with water-based paints and are fully recyclable. We are swatching plastic parcel strapping for recyclable paper tape.

And finally, for those who are not ready to part with your box — all our boxes are designed with an animal mask to be cut, coloured in a desired way and ready for a role play.


Sustainable delivery

Your order will be shipped in a CO2-neutral way. For all shipments we use GoGreen climate neutral delivery when all transport-related CO2 emissions are calculated and then offset through climate protection initiatives. When possible, the parcel will be delivered by environmentally friendly transport, e.g vehicles on alternative fuels or bikes.



In the ideal world we want to be 100% sustainable in everything we do. We are not there yet, but we start with being honest with ourselves about our current efforts.