February On The Spotlight | Shall Brands Make Friendships?

We believe that brands sharing a commitment to quality, ethics, and sustainability should collaborate rather than compete. When united by common values, brands can build a strong foundation for future initiatives, expanding their reach and impact, and offering a richer customer experience.

We're thrilled to announce our latest brand collaboration, the - Winter Wonders: Cozy Family Moments Giveaway - where we've partnered with brands that share the same passion for excellence, ethics, and sustainability.


We bring together a unity of brands that share a passion for exceptional design and uncompromising quality, blending French elegance, Scandinavian practical design, and British creativity with a twist of Baltics.

Wigiwama, in collaboration with our partners - Merci Maman, Banwood, Noodoll, Cam Cam Copenhagen, Lola + Blake, and Atelier Wagram, is committed to providing products that represent careful attention to detail, sophisticated style, and premium experiences for our customers.

Meet our friends


Scandi inspired high-end cycling products

Banwood is a family-owned lifestyle brand located in Spain with a passion for creating high-end cycling products for children. Their core values lie in safety, high quality and timeless design. Inspired by Scandinavian design, the keywords throughout the creative process are simplicity, minimalism and functionality. Within each phase, from designing and manufacturing to delivery and use, this company pays close attention to each step it takes to offer a great bike experience.

Cam Cam Copenhagen

Danish design uniting the classical and the contemporary 

Cam Cam Copenhagen is a Danish family-owned company that creates safe and harmonious environments for little loved ones as a gentle contrast to the hectic modern-day life full of distractions. From small everyday essentials to furniture meant to last a lifetime, Cam Cam Copenhagen is the first choice of conscious parents.

Atelier Wagram

A touch of French elegance in children essentials

Through her own experience and her needs as a mother, Aurélie, Atelier Wagram’s founder has imagined and created a whole collection of children essentials: accessories and linens, essentially in cotton gauze. Since 2018, the company  aims to offer a genuine production whilst creating our collection with committed partners, keeping their special  added value : offer an emotion with the possibility for clients to personalise their newborn essentials. The majority of our products are made in Portugal as the main objective is sustainable production.

Lola + Blake

British design and more sweet dreams

Kat Paterson-Browne founded Lola + Blake out of a love of sleep! Kat poured her dreams and passion into business to create these colourful, intricate collections working with British Illustrators. All the products centre around sleep and are for both kids and adults. Pyjamas are high quality, hand-finished items which are made to last and be handed down the family. From classic cut pyjamas and baby grows through to quilts and washbags, the company is on a mission to promote sleep and all its benefits, especially in little ones.

Merci Maman

Beautiful personalised jewellery pieces

Founded by Béatrice de Montille in 2007, Merci Maman crafts personalised jewellery that celebrates the deep bonds of family, starting from a kitchen table in Fulham, London, to reaching international recognition in 2014 when Kate Middleton, Duchess of Cambridge, wore their hand-engraved necklace gifted by her sister Pippa. With a commitment to excellence, Merci Maman creates meaningful and beautiful personalised jewellery  pieces that can be cherished for generations.


Plush toys with a twist of Taiwan

The first Noodoll was born in the imagination of our founder, Yiying, while studying at art school in London. Inspired by the shapes of the noodles and rice of her native Taiwan, Yiying created a character called Noodoll, which started life as an illustration in a story, before leaping off the page and into plush toy form. The stories this little character inspired in Yiying’s imagination, and the joy they brought, gave her the idea to create some friends for him. She named the company in his honour, and so the Noodoll journey began. Today Noodoll' s  embodies beautiful designs that bring a little imagination, playfulness and style to people’s lives.

By joining forces, we can amplify our voices, strengthen brand loyalty, and attract new audiences to our shared passions: quality, timeless design, and a creative spirit. We focus on our customers and the planet by using sustainable materials, promoting growth, and making durable products.

With love, Wigiwama