“I’m Just a Wigi Girl” is a celebration of modern motherhood — the dream of a perfectly styled interior, and the reality of life with children. It’s about embracing the shift from calm spaces to playful chaos, and finding beauty in the in-between. Through this campaign, Wigiwama is building a community of parents who share not just their spaces, but the honest, everyday moments that fill them.

We asked our community to show us what home really looks like — not the styled version, but the one shaped by play. Where Beanbag Chair becomes a trampoline, Moon Chair transforms into the base of a living room fort, and Settee ends up as the perfect spot for an unplanned nap.

Because behind every mother is a girl who once dreamed of a beautiful space. That vision doesn't disappear, it just evolves.

Each space tells its own story. Honest and unfiltered.

Before children, there’s often a quiet expectation — that the right toy or thoughtfully chosen space will create calm, independent play. And occasionally, it does.

But more often, the reality is shared play, constant presence, and homes that adapt in ways no one quite plans for.

As Grieta, mother of two boys, shared:

“My expectation was that if I buy a toy they want, they’ll play with it without me. The reality? They want to play with everything together with me”

She also told us how, for nearly a week, their sofa became a reserved space for plush toys — carefully lined up, watching TV. No one was allowed to sit down or disturb the plush toy watch party.

Lelde imagined peaceful days filled with reading while her toddler played nearby, maybe even cooking together in a fairly tidy kitchen with everything in its right place.

Bur reality is far from that.

“He loves to get into our spice cupboards and shake all the spices out of the packaging.”

Most days feel unpredictable, a little chaotic. Not quite the version she imagined, but full of moments that make the space feel real.

These are just a few glimpses into the everyday stories we’ve heard from our Wigi-Family. Honest moments that remind us we’re not alone in the chaos, the creativity, or the quiet longing for a little beauty among it all.

We would love to hear yours too!

Share your space, your story, or a moment that captures your version of real life at home. Use the hashtag #JustAWigiGirl on Instagram/TiktTok and take a look at how others are embracing the beautifully imperfect side of family life.