February on the spotlight: shall brands make friendships?

When like-minded brands team up, it's not only about securing customer loyalty; they also unveil innovative and exclusive collaborations that are nowhere else to be found. This synergy enhances the customer's experience by offering exceptional products, kind of like one reputable brand giving a shoutout to another, lifting their game. Such partnerships may cultivate a genuine community vibe among consumers, making them feel connected to a larger cause, all championed by the brands they love.

We're thrilled to announce our latest brand collaboration, the - Winter Wonders: Cozy Family Moments Giveaway - where we've partnered with brands that share the same passion for excellence, ethics, and sustainability. Together, we're crafting an unforgettable experience for our customer that blends the best of French elegance, Scandinavian pragmatism, British creativity, and the Baltic charm.

At the core of this partnership lies a shared commitment to premium quality, timeless design, and responsible sourcing. Each product in our curated selection reflects meticulous craftsmanship and a dedication to sustainability, ensuring that every purchase not only delights but also contributes to a better world.

Join us in celebrating the magic of childhood and motherhood with our thoughtfully curated collection. It's an opportunity to indulge in the finer things in life while championing values that truly matter – quality, integrity, and environmental stewardship.

Meet Our Friends:

Scandi inspired high-end cycling products


Banwood is a family-owned lifestyle brand located in Spain with a passion for creating high-end cycling products for children. Their core values lie in safety, high quality and timeless design.

Inspired by Scandinavian design, the keywords throughout the creative process are simplicity, minimalism and functionality. Within each phase, from designing and manufacturing to delivery and use, this company pays close attention to each step it takes to offer a great bike experience.

British design for sweeter dreams

Lola + Blake

Kat Paterson-Browne founded Lola + Blake out of a love of sleep! Kat poured her dreams and passion into business to create these colourful, intricate collections working with British Illustrators. All the products centre around sleep and are for both kids and adults. Pyjamas are high-quality, hand-finished items which are made to last and be handed down to the family. From classic-cut pyjamas and babygrows to quilts and washbags, the company is on a mission, to promote sleep and all its benefits, especially in little ones.

a touch of French elegance in children essentials

Atelier Wagram

Through her experience and needs as a mother, Aurélie, Atelier Wagram’s founder has created a whole collection of children's essentials: accessories and linens, essentially in cotton gauze. Since 2018, the brand has prioritized genuine production, collaborating with committed partners to offer personalised newborn essentials. The majority of products are made in Portugal as the main objective is sustainable production.

Danish Design: Blending Classic with Contemporary

Cam Cam Copenhagen

Founded in 2012 by Sara and Robert, this family-owned brand creates safe and serene environments for children. Offering everyday essentials and heirloom-worthy furniture, Cam Cam Copenhagen is the go-to choice for mindful parents seeking timeless elegance. Their passion for design and commitment to sustainability shine through in every meticulously crafted product, ensuring quality and longevity for generations. Explore their responsibly crafted baby essentials and kids' room décor today!

plushies infused with the vibrant spirit of Taiwan


Born from the creative mind of founder Yiying during her art school days in London. Inspired by the shapes of Taiwanese noodles and rice, Yiying envisioned a character named Noodoll, which evolved from an illustration into a plush toy. The joy and imagination sparked by this little character led Yiying to create a whole gang of friends. Thus, Noodoll was born. Today, Noodoll embodies captivating designs that infuse imagination, playfulness, and style into people's lives.

Exquisite personalized jewelry pieces

Merci Maman

Founded in 2007 by Béatrice de Montille, this brand crafts personalized jewelry that celebrates family bonds. From a kitchen table in Fulham to global recognition in 2014 when Kate Middleton wore their hand-engraved necklace, Merci Maman emphasizes quality and meaning in each piece. With a commitment to excellence, they create beautiful keepsakes destined to be cherished for generations.

Join us in creating memorable family moments filled with happiness and style: The Winter Wonders Giveaway

Growing our tribe stronger together!

With love,