Step behind the scenes of Wigiwama’s Terrazzo campaign with our Creative Director Madara Ellere. From concept to shoot, explore how a blend of tradition, creativity and a sunlit Portuguese setting brought the collection to life.

From playrooms to art installations, our soft furniture is now part of the immersive exhibition A Feather in Your Hat! by British artist Monster Chetwynd at Copenhagen Contemporary. A celebration of creativity, comfort, and play — and we’re just getting started.

We all admire the flawless homes on Instagram but is that the real story of motherhood? At Wigiwama, we celebrate the beautifully lived-in charm of kids interiors and invite every Wigi Girl to share the magic of childhood, just as it is.

Photo by Nanna Skyttehelmy (@nannaskytte_)

Juggling the demands of motherhood and running a successful business is no easy task. As a mother of two, the co-founder and the creative soul behind Wigiwama, Anastasia Hotulova, openly shares that she’s still learning to balance work and family life, but there are definitely some things we can learn from her.

In a perfect world, we'd love to operate with zero impact on the environment – producing, selling and shipping products in a way that leaves no footprint. But is it even possible to be 100% green? Wigiwama chooses the latter and stays honest about it. Let's find out why.

Wigiwama was recognised as the best e-store in the Baltics, winning the Gold Award in the Medium Business category and a Special Award for Best UX at the annual Baltic E-Commerce Awards.